Original Sandy

Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki, Legno’s online portfolio of the same name. tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them. Simone has been a sought-after speaker around the world at museums, universities and conferences, from MOCA (the Geffen Museum-Los Angeles) to the Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Istituto Europeo di Design in Rome, Grafika Manila and many others.Based in San Francisco, CA but catering to the world at large, STRANGEco creates and distributes unique, high-quality design-oriented consumer products. Working closely with contemporary artists from a variety of subculture art genres – pop surrealism, graffiti & street art, independent comics, illustration, graphic design and others – STRANGEco takes original character design and transforms it into beautiful three dimensional art objects. Founded in 2002 by Gregory Blum and Jim Crawford, STRANGEco has become a dynamic force in the worldwide “Art Toy” movement with a reputation for the highest quality, best produced and intricately realized items. STRANGEco has produced hundreds original products from designs by a literal “who’s who” of contemporary art: Gary Baseman, Ron English, Shepard Fairey, Jeremy Fish, FriendsWithYou, James Jarvis, Mars-1, The Museum of Modern Art (MoMA), Todd Schorr, Tokidoki, Jim Woodring and others. STRANGEco goods can be found in fine retailers worldwide, including art, design and gift stores, boutique toy stores, lifestyle and apparel shops, museum stores, comic, record and bookshops, and a select number of lifestyle-oriented national retailers.