PATAPON

Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such Rolito is a Character Designer, Illustrator & Art Director based in Europe. After completing multidisciplinary studies at the “Beaux Arts” in France, Rolito joined an innovative multimedia studio at the forefront of web content development. The first version of his personal website ―Rolitoland― was a flash-animated microcosm that showcased his unique world of imagination, winning him many awards and accolades in festivals worldwide. A growing interest in character and toy design inspired him his first toy, the innovative Rolitoboy. From there, he continued to create more original toy lines including Ned Zed «the wise hunter», the Rolitoland Safari mini figures collection and the mini Rolitoboy series. The Rolitoboy Book, released in 2005 during the IdN Design Edge Conference in Singapore, was a seminal work in the crossover movement containing illustrations of Rolitoboy by over 50 international artists and creators. In 2006, he began a collaboration with Sony Japan resulting in the creation of the critically acclaimed Patapon beat-based video game. As of 2012, The Patapon franchise, which takes place in the world of Rolitoland, has spawned 2 sequel games and a variety of licensed goods. On top of his personal projects, Rolito has realised creative works for a wide range clients including Passion Pictures, Ubisoft,