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"Vinylmation" is a combination of the word "Animation," which is at the heart of The Walt Disney Company, and the word "Vinyl," which is the medium upon which creativity is expressed. Vinyl + Animation = Vinylmation™.

The current Vinylmation™ Figure form we use is shaped like Mickey Mouse but does not represent the "character" Mickey Mouse. In other words, we aren't "dressing up" Mickey Mouse to look like something. This form is seen as a blank three-dimensional canvas upon which our Disney artists can express creativity from many angles.

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