Hong Kong

How2Work is a Hong Kong-based art toy company known for its high-quality designer toys, collaborations with contemporary artists, and a strong focus on storytelling through collectibles. Established in the early 2000s, the brand has been instrumental in bringing Asian and international artists’ visions to life through detailed vinyl, resin, and mixed-media figures. How2Work is especially recognized for its partnerships with well-known artists such as Kasing Lung, Eric So, and Tik Ka From East, producing figures that blend traditional and modern aesthetics, surrealism, and pop culture influences. Their toys often carry a dreamlike, whimsical, or nostalgic charm, appealing to both designer toy collectors and art enthusiasts.