Founded in 2001 as a magazine devoted to the obsessive-compulsive world of Japanese toy collecting, Super7 embarked on a mission to become the premiere outlet for information and reference for the obscure oddities of the toy universe. The success of the magazine immediately led to Super7 collaborating with Japanese toy manufacturers to create exclusive toys and various special editions, evolving over time to Super7 designing and manufacturing its own collectible toys.
Super7’s philosophy is to make products— toys, books, magazines, t-shirts, and even their own retail store in San Francisco— that its collector founders would want, resulting in Super7’s products being recognized by fans as original, unique, and most of all, genuine.
