The NUGGLIFE story has it’s humble beginnings rooted in New York City back in 2004. Two goons stumbled across the meaning of life over a blunt in the front steps of the Fashion Institute of Technology. Going together like weed and a dutchmaster, they put forth the framework for what would eventually become the NUGGLIFE brand, featuring an ever-expanding cast of characters inspired by the degenerates they grew up with.
Influenced by their home of New York, these longtime buds created NUGGLIFE, a cannabis inspired lifestyle brand that focused on cut & sew clothing, custom vinyl collectables, and commission artwork.
Starting off with custom collectables, Ian Ziobrowski carved a name for himself in the toy community, garnishing a wide range of awards highlighting his skills. Zachary Hirsch crafted the design side, by coming up with a concept that focused on all things cannabis without ever having to show a single weed leaf. The goal was to create a streetwear brand that matched the quality, craft, and attention to detail of the toy line.
Another day, another hustle.
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