THE SUPER SUCKLORD is an intergalactic hustler and entrepreneur, trading in bootleg action figures, illicit remix records, and dusted internet video. Operating from a secret facility in Chinatown New York, The Sucklord is a master media manipulator and Downtown Designer Toy impresario. He is the supreme ruler of SUCKADELIC, an evil arts organization dedicated to the production and sale of the Sucklord's ironic, low-quality art merchandise.