In 2004 Hong Kong's premiere vinyl toy company, Toy2R, introduced Voltaire to the world of "designer vinyl" by manufacturing a toy of his comic book character, Deady. It was an instant hit and lead to a string of other Voltaire toys including a line of "Pocket Goth" plush toys for Toy Network that were made for the games and amusement market. Those toys were available as prizes at all of the major amusement parks as well as in crane machines at Walmart, Toys R Us, etc.
Voltaire continues to make toys, mostly of his character, Deady. Recent Deady toys include a figure made by Disney and Minstyle (of Deady as Stitch from their film "Lilo and Stitch"), an 8-inch Deady figure by Toy2R that was co-branded with the popular on-line role-playing game AdventureQuest Worlds, a Deady Hot Wheels car by Mattel for the Japanese market as well as collaborations with the ubiquitous "Skelanimals" characters (also by Toy2R).
