400% Grey Little Cloud Boy

In 2002, Miami-born artists Sam Borkson and Arturo Sandoval III began FriendsWithYou with the aim to promote a different kind of creative practice; one that is fundamentally inspiring, developing larger-than-life artistic environments to immerse patrons into their FriendsWithYou universe, one that seeks common ground to give people the chance to believe in themselves, and connect with one another. The imaginative world of FriendsWithYou has taken shape in the form of designer toys, large-scale installations, experimental gallery exhibitions, digital video, graphic design and other media—running the gamut of fine arts, public events, advertising and entertainment. From the “Skywalkers Parade” with 60-foot tall characters for Art Basel Miami, to an inflatable fun house for 30,000 people at Scope Art Fair, to creating a permanent playground “Rainbow Valley” inside Miami’s largest shopping mall, one can see why Borkson and Sandoval would describe their large-scale art projects as an “explosion”. Creating modern-day sanctums, they curate wonderful performances that are part confessional and part mystical ceremony—furthering the artists’ mandate to foster good wishes for luck, friendship and fortune. As a message that is invariably accessible and positive, FriendsWithYou believe in promoting a sense of exuberance against today’s general attitude of detachment. As Borkson feels, “In the Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such