Ariel Merry-Go-Round

52TOYS is a Chinese art toy and collectible company known for producing innovative, high-quality designer toys that blend pop culture, original IPs, and mechanical transformation elements. Founded in 2015, the company has gained a strong reputation in the global collectible market with its diverse range of figures, particularly its BEASTBOX and MEGABOX series—compact transforming animal and mech-inspired figures. Beyond mechanical toys, 52TOYS has also developed a strong presence in the blind box and designer art toy scene, collaborating with popular licenses such as Disney, Marvel, and Sanrio, as well as working with independent artists to create unique, stylized figures. Their art toys often feature whimsical, cute, and futuristic aesthetics, appealing to both toy collectors and designer toy enthusiasts. Disney, as a creator of art toys, has played a significant role in merging mainstream pop culture with the designer toy world. While traditionally known for mass-market merchandise, Disney has also ventured into the art toy and collectible vinyl scene, often collaborating with artists and brands to produce limited-edition figures that appeal to both collectors and fans of designer toys. Vinylmation (2008 - 2020) – One of Disney’s most notable art toy lines, featuring blank Mickey Mouse-shaped figures customized with different themes, characters, and designs. Many were designed by Disney artists, while some featured collaborations with external artists. Disney has worked with Medicom Toy on high-end BE@RBRICK and VCD (Vinyl Collectible Dolls) figures, often reimagining classic characters like Mickey, Donald, and Goofy in unique art styles. More recently, Disney has partnered with Pop Mart, a leader in designer blind box figures, to create stylized collectibles inspired by its iconic characters. While Disney primarily operates in the mainstream collectibles space, its influence on the art toy scene has helped bring designer toys to a wider audience, bridging the gap between mass production and artistic expression.