DESIGNER TOY
Black/White/Red Ollie
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Vinyl Artist Gacha (VAG) is a collectible vinyl toy series produced by Medicom Toy, featuring small-scale, capsule-style figures designed by renowned independent artists and toy designers from around the world. The VAG series is inspired by Japan’s gachapon (capsule toy) culture, offering highly detailed, affordable, and limited-edition mini figures that make designer toys more accessible to collectors. Each VAG series showcases a curated lineup of artists, often featuring original characters or miniature versions of their larger, more expensive vinyl art toys. Rich Montanari Jr., also known as LASH (Last Dying Wish), is an American artist renowned for his contributions to the designer toy scene, particularly in the realm of sofubi (Japanese soft vinyl) figures. As the founder and operator of Mutant Vinyl Hardcore (MVH), Montanari serves as the lead sculptor, painter, and package designer for the company. His creations are deeply influenced by horror, monster, sci-fi, and fantasy cultures, which he reinterprets through his unique artistic vision.  Montanari’s work is characterized by intricate designs and meticulous attention to detail, often resulting in limited-edition figures that are highly sought after by collectors. His studio, Death’s Vault, located in New Haven, Connecticut, serves as both a workspace and gallery, showcasing his creations and collaborations. Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such
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