Boba PhuEk!

MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. The name Phuek or Phu in short is a self-created lingo. Entirely imaginative and not based upon adherence to actuality. 3D art is his pursuit, especially in vinyl customizing. Phu's Phuturistic concept is a manifestation through his artistic form of thought and personalized treatment in which he exercises the habit of recycling. And it's with this Phuturistic niche, Phu's customed vinyls have been commissioned and showcased in various international exhibitions and shows worldwide.