cure SUCKFLY - flesh

Cure Toys is a Japanese toy company best known for producing art toys, designer figures, and collectibles, often under the “Cure” or “Cure Toys” brand. They’re especially recognized in the sofubi (soft vinyl) scene, which blends elements of traditional Japanese kaiju (monster) figures with underground art and counterculture aesthetics. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.