Devil Toyer Cat

Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements; Dr. Raymond Choy founder and President of Toy2R was born in Hong Kong on September 13th, 1965. He spent 10 years working for a US footwear company. From this job, he developed skills in business operation and quality control. With a simple dream of combining his hobby with his career, Raymond pursued his business degree and took design classes while working full time. After much research and planning, Raymond opened a toy store in 1995. In 1998, Raymond sensed a trend in art toys and was amongst the first to recognize and explore the potential of the designer/art toy movement, ultimately, instilling contemporary art into the vinyl toy market. At that moment, Dr. Choy began the development of his very first vinyl figure, the Toyer. With its huge success and commercial response the Toyer figure gained the support from artists’ and designers’ from all over the world. It is now the company mascot and because of its success it enabled Dr Choy’s next endeavor, the Qee, pronounced “Key”. Dr. Choy had developed a keychain concept figure series and named it the Qee keychain collection. Through his passion, Raymond would continue to break down the borders between product design, art and graphics. His