Gloomy Pity Boy

Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements;Rolito is a Character Designer, Illustrator & Art Director based in Europe. After completing multidisciplinary studies at the “Beaux Arts” in France, Rolito joined an innovative multimedia studio at the forefront of web content development. The first version of his personal website ―Rolitoland― was a flash-animated microcosm that showcased his unique world of imagination, winning him many awards and accolades in festivals worldwide. A growing interest in character and toy design inspired him his first toy, the innovative Rolitoboy. From there, he continued to create more original toy lines including Ned Zed «the wise hunter», the Rolitoland Safari mini figures collection and the mini Rolitoboy series. The Rolitoboy Book, released in 2005 during the IdN Design Edge Conference in Singapore, was a seminal work in the crossover movement containing illustrations of Rolitoboy by over 50 international artists and creators. In 2006, he began a collaboration with Sony Japan resulting in the creation of the critically acclaimed Patapon beat-based video game. As of 2012, The Patapon franchise, which takes place in the world of Rolitoland, has spawned 2 sequel games and a variety of licensed goods. On top of his personal projects, Rolito has realised creative works for a wide range clients including Passion Pictures, Ubisoft,