Gold Ass Throw Boy

This profile is a mix of all designer toys made by the artists. We may reorganize this profile in the future and an artists that creates their own toys would have a separate manufacturer profile. Fidia begins his career as graphic designer, illustrator and photographer, and has since 1995 collaborated with many well-known brands. Yet after turning 30, feeling uneasy with commercial business communication, his career has overturned, Fidia was “kidnapped” by the world of contemporary art, which he found to be the ideal way to express and portray his feelings to the outside world. He studied in Florence at the Academy of Art (Accademia di Belle Arti), and only 5 years later he started to move in his personal way within the circles of contemporary art, creating a profound dialogue with society, whilst trying to give a voice to his personal fears. Through this, Fidia found the right path to transform his thoughts into something independent of himself. Fidia’s world is a kind of surrealistic society made up of bizarre iconic characters, shown in different contexts and lit up by special “floodlights”. Playing with this pop-ular language, and toying with the (sometimes) frightful actuality, he tries to give a different meaning to what is happening around us. His personal “art journey” started in his youth with street art continues to this present day, with experimentation in galleries, foundations and museums all over the world,