GREAT NEGORA - DREAM FANTASY

Konatsuya is a Japanese art toy brand founded by Konatsu, a well-known artist and illustrator famous for her unique kaiju (monster) and animal-themed designs. She is best known for her Negora series, a fusion of a lucky cat (maneki-neko) and a kaiju, which has become a staple in the designer toy scene. Konatsuya produces high-quality soft vinyl (sofubi) figures, often featuring hand-painted and limited-edition colorways. The brand’s aesthetic blends traditional Japanese elements with playful, whimsical, and sometimes fierce monster-like creatures. Apart from Negora, other popular Konatsuya characters include Shibara (a Shiba Inu-inspired kaiju) and Daioh Negora (a larger version of Negora). Konatsu Koizumi is a Japanese artist and toy designer best known for her adorable yet fierce kaiju (monster) art toys, particularly her signature character, Negora—a cat-inspired kaiju. Her work blends traditional Japanese aesthetics with modern sofubi (soft vinyl) toy culture, creating highly collectible and charming figures. Her most famous creation, Negora, is a cat-like monster with a playful yet destructive personality, inspired by classic Japanese kaiju movies like Godzilla and Ultraman. Beyond Negora, she has designed other animal-based creatures like Shibara (a Shiba Inu kaiju), Pigora (a pig monster), and Daioh Negora (a larger, more powerful version of Negora). Her work has gained a strong following among sofubi collectors, kaiju fans, and designer toy enthusiasts, making Konatsu one of the most recognizable contemporary sofubi artists in Japan. Established in 2004, myplasticheart is a toy store and gallery dedicated to bringing the best in both the designer toy and contemporary art world together in one place. Located in the Lower East Side in New York City myplasticheart provides one of the largest selections of designer art toys anywhere. From mini figures to plush to art books and prints you will find a wide range of unique art and design products related to the designer toy culture. The myplasticheart gallery hosts monthly exhibits showcasing many contemporary underground pop and urban artists and illustrators from all over the world. myplasticheart has exhibited works by Julie West, Chris Ryniak, Shawnimals, Andrew Bell, Scott C., and Aya Kakeda to name a few. You can learn more about our gallery and shows at myplasticheartnyc.com myplasticheart also operates mphlabs, the division of the company responsible for product development in the form of limited edition art and design collectibles. Since 2006 mphlabs has produced various projects with many local artists as well as artists from overseas. You can learn more at mphlabs.com Mo. - closed Tu. - Sa. - 12:00 pm - 07:00 pm Su. - 12:00 pm - 05:00 pm