DESIGNER TOY
Green Gundam Component
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About this Artist
Sanrio, best known for its globally beloved characters like Hello Kitty, My Melody, and Cinnamoroll, has also made a significant impact in the art toy world by blending its signature kawaii aesthetic with designer toy culture. While primarily a mass-market brand, Sanrio has collaborated with various artists, toy designers, and streetwear brands to create limited-edition, collectible figures that appeal to both casual fans and serious art toy collectors. Sanrio has worked with brands like Medicom Toy (BE@RBRICK), Kidrobot, and Mighty Jaxx, as well as artists like Jason Freeny, who has reimagined characters like Hello Kitty in his signature anatomical dissection style. By partnering with brands like BAPE, UNIQLO, and Nike, Sanrio has merged fashion, street culture, and art toys, making its characters more appealing to collectors beyond traditional fans. While Sanrio remains rooted in cute and mainstream appeal, its willingness to explore the art toy space through collaborations and reimaginings has made it a versatile and collectible presence in the designer toy scene.Bandai is a renowned Japanese toy and entertainment company, widely recognized for its contributions to the art toy and collectible figure industries. Founded in 1950, Bandai is one of the largest toy manufacturers in the world, and it has created some of the most iconic toys and franchises, including Gundam, Power Rangers, and Digimon. While Bandai is best known for its mass-market toys and figures, the company also plays a significant role in the designer toy and art toy market through its premium figure lines and collaborations with famous artists. Bandai’s focus on high-quality craftsmanship, intricate designs, and attention to detail has made it a key player in the collectible figure market.As an art toy producer, Bandai is recognized for producing highly detailed, premium collectible figures that often blend the worlds of pop culture, anime, and designer toys. While Bandai is best known for its mainstream products, particularly in the action figure and model kit markets, its work as an art toy producer emphasizes quality craftsmanship, innovative design, and a deep connection to iconic media franchises.
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