Hello Kitty x Kewii RMX Project

Sanrio, best known for its globally beloved characters like Hello Kitty, My Melody, and Cinnamoroll, has also made a significant impact in the art toy world by blending its signature kawaii aesthetic with designer toy culture. While primarily a mass-market brand, Sanrio has collaborated with various artists, toy designers, and streetwear brands to create limited-edition, collectible figures that appeal to both casual fans and serious art toy collectors. Sanrio has worked with brands like Medicom Toy (BE@RBRICK), Kidrobot, and Mighty Jaxx, as well as artists like Jason Freeny, who has reimagined characters like Hello Kitty in his signature anatomical dissection style. By partnering with brands like BAPE, UNIQLO, and Nike, Sanrio has merged fashion, street culture, and art toys, making its characters more appealing to collectors beyond traditional fans. While Sanrio remains rooted in cute and mainstream appeal, its willingness to explore the art toy space through collaborations and reimaginings has made it a versatile and collectible presence in the designer toy scene. Too Natthapong Rattanachoksirikul, known professionally as Pakka7, is a Thai artist and designer renowned for creating the beloved characters Greenie & Elfie. His work is characterized by a whimsical and imaginative style that has garnered a global following. Too Natthapong pursued studies in Fine Arts at Changsilp and Decorative Arts at Silpakorn University. He formerly served as the Head of Animation Production at BeboydCG. Currently, he resides in Bangkok, Thailand. The characters Greenie & Elfie are central to Pakka7’s creative portfolio. Greenie is often depicted as a curious girl with green hair, while Elfie is her adorable elephant companion. These characters have been featured in various art toys, illustrations, and exhibitions, captivating audiences with their charm and storytelling. Pakka7 has collaborated with several international brands and artists. Notably, he partnered with Abominable Toys to create a special edition Elfie Chomp figure, which includes three interchangeable magnetic faces. His work has been showcased in exhibitions such as the “Lost Star” Creative Thailand / Starry Night Thai Art Toy Exhibition at the Sky Museum in Shenzhen. With more than 20 years experience, the Unbox team can guide you through the entire process of 3D form creativity with the highest level of professionalism expected by our customers. Our experienced, flexible and friendly workforce are based globally with staff on hand to communicate our process to you in fluent English, French, German, Cantonese, Mandarin and Japanese.