Inspiration and Exploration

Toru Soeya is a Japanese toy designer and entrepreneur, best known for creating the popular collectible figurine line, Sonny Angel. Before founding his own company, Soeya worked at a book planning firm and a toy sales agency, gaining valuable experience in product development and distribution. In 1996, he established Dreams Inc. in Tokyo, focusing on innovative toy designs that blend traditional Japanese aesthetics with modern concepts. Sonny Angel introduced on May 15, 2004, Sonny Angel figurines are cherubic, winged dolls known for their distinctive headgear and minimalist design. The design draws from the early 20th-century American cartoon character Kewpie, aiming to evoke a sense of nostalgia and comfort. Soeya envisioned Sonny Angel as a “little boyfriend” to provide comfort and support, particularly targeting women over 25 facing daily stresses. :Another notable creation by Soeya, Smiski are glow-in-the-dark figurines that depict small, mysterious creatures hiding in various poses, adding an element of surprise and playfulness to interior spaces. Through his innovative designs, Toru Soeya has made a significant impact on the collectible toy industry, creating products that resonate with a Sonny Angel is a little angel boy who likes wearing all sorts of headgear. He is always by your side to make you smile. Sonny Angel will provides healing moments in your everyday life. He is a welcome sight at the entrance to your home, next to your bed, on your desk and so many other places.