Jumping Brain - 5" GID

Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements;Emilio Garcia was born in Tarragona in 1981, where he studied at the School of Art and Design EADT. While pursuing his studies, he worked in various traditional animation studios in Barcelona as a layout artist and illustrator. Since 1999, he has worked as a freelance art director for international companies such as Berlitz Corporation, Hitachi, Diesel, Inditex, Metro, Vans, and The North Face, specializing in user interface design and interactive content. His work has been published in several editions of Web Design Index by Pepin Press & Agile Rabbit (2002–08) and Taschen's 1000 Favorite Websites (2003), among others. During this time, he developed a deep interest in visual culture and its intersection with technology. In 2008, inspired by the brain's remarkable capacity to adapt and reorganize itself, he transitioned to sculpture, with neuroplasticity becoming a central theme in his work.