Kaiju Negora (ToyCon UK 2016)

Konatsuya is a Japanese art toy brand founded by Konatsu, a well-known artist and illustrator famous for her unique kaiju (monster) and animal-themed designs. She is best known for her Negora series, a fusion of a lucky cat (maneki-neko) and a kaiju, which has become a staple in the designer toy scene. Konatsuya produces high-quality soft vinyl (sofubi) figures, often featuring hand-painted and limited-edition colorways. The brand’s aesthetic blends traditional Japanese elements with playful, whimsical, and sometimes fierce monster-like creatures. Apart from Negora, other popular Konatsuya characters include Shibara (a Shiba Inu-inspired kaiju) and Daioh Negora (a larger version of Negora). Konatsu Koizumi is a Japanese artist and toy designer best known for her adorable yet fierce kaiju (monster) art toys, particularly her signature character, Negora—a cat-inspired kaiju. Her work blends traditional Japanese aesthetics with modern sofubi (soft vinyl) toy culture, creating highly collectible and charming figures. Her most famous creation, Negora, is a cat-like monster with a playful yet destructive personality, inspired by classic Japanese kaiju movies like Godzilla and Ultraman. Beyond Negora, she has designed other animal-based creatures like Shibara (a Shiba Inu kaiju), Pigora (a pig monster), and Daioh Negora (a larger, more powerful version of Negora). Her work has gained a strong following among sofubi collectors, kaiju fans, and designer toy enthusiasts, making Konatsu one of the most recognizable contemporary sofubi artists in Japan. Negora is a popular art toy character created by Japanese artist Shinichiro Noda, also known as SHON and produced by Kaiju fan-favorite brand KAIJU MONSTER (or sometimes simply “Negora”). The figure features a unique blend of kaiju (giant monster) and cute aesthetics, making it a beloved figure in the designer toy scene. Negora is typically depicted as a cat-like creature, with a body resembling a small, chubby monster. The character features large, expressive eyes, pointy ears, and a wide, almost mischievous grin. Its design blends adorable, plush-like qualities with monster traits, like sharp claws, bulging teeth, and an oversized tail.