Kittypatra

Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki, Legno’s online portfolio of the same name. tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them. Simone has been a sought-after speaker around the world at museums, universities and conferences, from MOCA (the Geffen Museum-Los Angeles) to the Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Istituto Europeo di Design in Rome, Grafika Manila and many others. The Japanese American National Museum presents Hello! Exploring the Supercute World of Hello Kitty, the first large-scale Hello Kitty museum retrospective in the United States. Organized as part of the global icon’s 40th-anniversary celebrations, the exhibition examines the colorful history of Hello Kitty and her influence on popular culture. Hello! includes an extensive product survey, with rare and unique items from the Sanrio archives, alongside a selection of innovative contemporary artworks inspired by Hello Kitty and her world. Hello! is curated by Christine Yano, PhD, author of Pink Globalization: Hello Kitty’s Trek Across the Pacific, and Jamie Rivadeneira, founder and owner of the Los Angeles pop culture boutique JapanLA.