Lady Rabbit

Steven Jia, also known as Xiaoou Jia, is a Chinese artist renowned for his work in designer art toys. He is the creative force behind Kemelife, a brand celebrated for its imaginative and intricately crafted collectible figures. Jia’s creations often depict ethereal female figures paired with enchanted animals, blending elements of fantasy and whimsy. Jia’s art toys are characterized by their meticulous craftsmanship and storytelling, appealing to collectors and art enthusiasts who appreciate the fusion of narrative and design in three-dimensional forms. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.