Leo'z Series 3 - Joe Ledbetter

After the success of the first series of small styled lions, the PEUGEOT DESIGN LAB and ARTOYZ join forces again to offer the Leoz's Series 3. Léo is a very stylized lion designed by Christophe Pialat designer at Peugeot Design Lab, he totally revisited the lion of Peugeot by instilling the new codes of the mark. The result is resolutely modern and innovative. The Leo'z Series 3 consists of 12 collectible designs. The series consists of 6 designs by 6 designers from Peugeot Design Lab - Guillaume Josson, TOF, Mathilde Rollin, Han, Cyrielle Lecher and Brice and 6 others by well-known artists from the world of designer toys - Joe Ledbetter (USA), Tougui (FR), Superdeux (FR), Olla Boku (TW), Nathan Jurevicius (AUS) and Igor Ventura (BRE). Influenced by classic animation, graphic design, and daily life, Joe Ledbetter's art is... well... a lot of things. Light-hearted in its approach, he often combines cute and cuddly creatures with unfortunate — albeit humorous — situations. With a lean on the subversive and absurd, these scenarios are all too familiar, questioning our tendency of taking life (and ourselves) too seriously. While working as a graphic apparel artist for three years, Ledbetter got involved in the Los Angeles underground art scene, beginning with group shows like Cannibal Flower. By the summer of 2004, he had honed his trademark visual style of emblematic line-work, vibrant colors, and endearing characters to the point of quitting his day job. With international appeal, he has had numerous solo exhibitions in Los Angeles, Tokyo, London, Paris, Rome, Toronto, Taipei, Istanbul, and Amsterdam. His incredible cast of creatures have since been emblazoned on over 100 designer vinyl toys, as well as apparel and lifestyle brands, the world over. Artoyz Originals is the main production label from Artoyz, European pioneer in Designer Toys since 2003.