Little Moon

Steven Choi is the artist behind the Zu & Pi artist brand on many productions Pucky Baby is part of the Pucky art toy series, created by Pucky, a Hong Kong-based artist known for her dreamy, whimsical, and fairy tale-inspired characters. Pucky’s toys are often released in collaboration with POP MART, a leading designer toy company specializing in blind box collectibles. Pucky Baby figures have a soft, chubby, and childlike appearance, often resembling fantasy creatures, fairies, or magical beings. They feature pastel color palettes, rounded shapes, and delicate details, giving them an ethereal, storybook-like charm. With a childhood divided between Hong Kong and Canada, Pucky grew up between two cultures, which prompted her to explore creatively the value of identity and the meaning of belonging. After graduation from Emily Carr University of Art + Design in Vancouver in 2008, she returned to Hong Kong, where she works as a freelance artist and illustrator and created the brand "Pookie". Pucky's work is a combination of cute and dark, showing an integrated harmony where opposites like good and evil or love and fear, co-exist. She is deeply inspired by the wonders and mysteries of the world and her drawings are strongly affected by the beauty of their history, science and the romance. She draws to communicate these feelings in her own visual language. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.