M-POP Rainbow Series 01: Godzilla - yellow

Godzilla toys are a major part of kaiju (monster) culture and have been produced in various styles and forms since the 1950s. Inspired by Toho’s iconic Godzilla films, these toys range from simple children’s playthings to highly detailed collector’s items. The designs often capture Godzilla’s fearsome appearance, including his scaly skin, powerful tail, spiky dorsal fins, and atomic breath pose. Marusan is a legendary Japanese toy company and one of the pioneers of sofubi (soft vinyl) kaiju figures. Established in 1923 in Japan, Marusan originally produced tin toys before shifting to vinyl production in the 1950s and 1960s, creating some of the first Godzilla, Ultraman, and kaiju toys that shaped the sofubi industry. Today, Marusan remains one of the most respected names in the Japanese sofubi scene, continuing to produce high-quality, hand-crafted vinyl figures sought after by collectors worldwide.