DESIGNER TOY
Macaroni Baby Rainbow Elfie Color
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Macaroni is a standout piece in the designer toy scene, blending cute and surreal aesthetics with a playful twist. Inspired by the axolotl, Macaroni features a whimsical design characterized by a large, expressive head, wide eyes, and stubby limbs, all rendered in soft vinyl (sofubi) material. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components. Too Natthapong Rattanachoksirikul, known professionally as Pakka7, is a Thai artist and designer renowned for creating the beloved characters Greenie & Elfie. His work is characterized by a whimsical and imaginative style that has garnered a global following. Too Natthapong pursued studies in Fine Arts at Changsilp and Decorative Arts at Silpakorn University. He formerly served as the Head of Animation Production at BeboydCG. Currently, he resides in Bangkok, Thailand. The characters Greenie & Elfie are central to Pakka7’s creative portfolio. Greenie is often depicted as a curious girl with green hair, while Elfie is her adorable elephant companion. These characters have been featured in various art toys, illustrations, and exhibitions, captivating audiences with their charm and storytelling. Pakka7 has collaborated with several international brands and artists. Notably, he partnered with Abominable Toys to create a special edition Elfie Chomp figure, which includes three interchangeable magnetic faces. His work has been showcased in exhibitions such as the “Lost Star” Creative Thailand / Starry Night Thai Art Toy Exhibition at the Sky Museum in Shenzhen. Grape Brain is a Japanese artist and designer known for a distinctive, colorful, and surreal art style that blends elements of pop art, street culture, and retro aesthetics. The artist’s work often features exaggerated characters with bold outlines, vibrant color palettes, and a playful yet slightly eerie quality. Grape Brain has collaborated with various brands, toy designers, and apparel companies, creating unique figures, apparel designs, and illustrations that stand out for their eye-catching, almost psychedelic appeal.
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