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One up is a renowned Japanese art toy producer and retailer specializing in sofubi (soft vinyl) figures. Located in Tokyo’s Nakano Broadway shopping complex, One up offers a curated selection of designer toys, collaborating with various artists to create exclusive and limited-edition pieces.   One up has partnered with notable artists and studios, including Art Junkie, Max Toy Company, and Momoco Studio, to produce unique collectibles. For instance, their collaboration with Max Toy resulted in the Grape Ape figure, sculpted by Mount Kobo and hand-painted by Mark Nagata. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.