Secret Hug

Nikopicto is a Hong Kong based 3D print production company founded in 2012 by Nicolas Lesaffre and Lily Leung. We deliver high quality 3D images with the goal to enlight the best creative ideas from advertising agencies. With ten years experience in the 3D industry Nicolas Lesaffre is also an award animation film director, who directed several short movies, TV commercials, and idents. He also developped high skills in the character and toys design area.A few months ago, we were were browsing through Behance when Hug the Killer caught my eye. We thought the character look really amazing and it wil be great to produce it as an designer figure. We approached Nikopicto and they are as excited as us to make this happen. The story of Hug the Killer is as such, while his body language is very friendly and welcoming, even to the point of opening his arms to hug you, he has a set of razor sharp teeth that is opening into a grin. It makes you wonder if he indeed is genuinely happy to meet you or are you simply his dinner? We feel that this actually mimics life, in terms of your relationship with the next person. Are they genuine? Or are they simply using you? Hug the Killer defines the moment when you have all these uncertainties and yet you find yourself slowly walking towards Hug, in truth, you will never know the answer.