Self Preservation

Established in 2004, myplasticheart is a toy store and gallery dedicated to bringing the best in both the designer toy and contemporary art world together in one place. Located in the Lower East Side in New York City myplasticheart provides one of the largest selections of designer art toys anywhere. From mini figures to plush to art books and prints you will find a wide range of unique art and design products related to the designer toy culture. The myplasticheart gallery hosts monthly exhibits showcasing many contemporary underground pop and urban artists and illustrators from all over the world. myplasticheart has exhibited works by Julie West, Chris Ryniak, Shawnimals, Andrew Bell, Scott C., and Aya Kakeda to name a few. You can learn more about our gallery and shows at myplasticheartnyc.com myplasticheart also operates mphlabs, the division of the company responsible for product development in the form of limited edition art and design collectibles. Since 2006 mphlabs has produced various projects with many local artists as well as artists from overseas. You can learn more at mphlabs.com Mo. - closed Tu. - Sa. - 12:00 pm - 07:00 pm Su. - 12:00 pm - 05:00 pm Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry. Depending on how much the paint is diluted (with water) or modified with acrylic gels, media, or pastes, the finished acrylic painting can resemble a watercolor or an oil painting, or have its own unique characteristics not attainable with other media. 64 Colors is an artist duo made up of Laura and Eric, known for their whimsical, colorful, and highly detailed designer toys, illustrations, and character designs. Their work blends elements of Japanese pop culture, vintage Americana, and street art, creating a signature aesthetic that is both nostalgic and modern. Their most iconic creation is Marshall, a cute marshmallow-like character with a mischievous yet lovable personality and it work often features soft, rounded shapes, intricate patterns, and dreamlike color palettes, evoking a sense of nostalgia and wonder. In addition to toys, 64 Colors has worked on illustrations, prints, apparel, and branding projects, bringing their signature art style to various mediums. Their work has gained a strong following in the designer toy and pop art communities, appealing to collectors who love quirky, nostalgic, and highly stylized characters