So-So Happy

Boo! Toy2R is thrilled to jump into 2012 with a new DIY project, especially when it’s tied to one of the fastest growing brands – So So Happy. In collaboration, between Toy2R and So So Happy, an incredible roster of artists have been invited to customize 8” Qees inspired by the So So Happy characters and brand. Over 30 artists are taking part in this project and the Qees will be displayed at venues and trade shows across the country for 2012. Participating artists include: Albert Art, AW177, Sneaky Raccoon, Chauskoskis, Diogo Machado, Frank Mysterio, A Little Stranger, Howie Green, Fuller Designs, JC Rivera, Jon-Paul Kaiser, Julie West, Ardabus Rubber, Kim Mayhew, Leecifer, DGPH, Matt Anderson, MeSmithy, Mikie Graham, Grimsheep, Pocket Wookie, RSIN, Scott Kinnebrew, Scott Tolleson, Shawn Wigs, Steve Lew, Valerie Bermudez and Valerie Gudell. The first stop for these customs will be announced soon, so stay tuned to Toy2R USA for more information and check out our Facebook Page for sneak peeks at these customs as they are completed. Don’t forget to check out So So Happy online to brighten your day! Qee Bear is a designer toy created by Toy2R, a Hong Kong-based company founded by Raymond Choy. It is part of the Qee (pronounced “key”) series, a line of customizable, anthropomorphic figures that became a major influence in the global designer toy movement. Qee Bears have a rounded head, stubby limbs, and a signature “Q” shaped keychain attachment, allowing them to be used as collectibles or keychains. Like BE@RBRICK, Qee Bears come in DIY (Do-It-Yourself) blank versions, allowing artists and collectors to customize their own designs. Available in multiple sizes, typically 2.5-inch mini Qees, 8-inch medium Qees, and larger collector editions. Toy2R has worked with international designers, brands, and pop culture franchises, including collaborations with Tokidoki, Michael Lau, Adidas, and even Star Wars. Qee Bears were one of the earliest urban vinyl collectibles to gain international recognition in the early 2000s, helping establish the designer toy movement alongside figures like Dunny (Kidrobot) and BE@RBRICK (Medicom Toy). Though they’ve been somewhat overshadowed by newer toy trends, Qee remains an iconic piece of designer toy history.