SOFTMAN Custom

Illustration / design unit comprised of Katsuya Saito and Masumi Ito. With “MAD, POP, ROCK, CUTE, and STUPID” as their main concept, they produce a wide range of designs and products with their original characters, such as figures, advertisements, CD covers, and more. The release of their “Gas Curry & Spice” figure gathered attention in which they began to attend various exhibitions and autograph sessions not only domestically, but also internationally. Their collaboration with Levi’s was a big hit and their most recent collaboration with Hello Kitty® has been a huge success in Japan, U.S. and in Europe. They aim world domination with MAD Characters!