SS18 Camo x Swoosh

Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components. James Bond and Eddie Cruz had the idea to open a sneaker boutique in Los Angeles geared towards collectors of rare and unique sneakers, working with artists and like-minded individuals to create customized shoes and collaborative editions.