The Builder

MindStyle is a renowned art toy producer and design company known for producing high-quality designer toys and limited edition collectibles. Founded in 2004, MindStyle has become a key player in the designer toy and art toy scene, collaborating with a wide range of artists, illustrators, and designers to create unique, collectible vinyl figures and toys. The company has a strong reputation for its innovative designs and its ability to work with both established and emerging talent in the art toy community. Born in Paris, France, in 1990, Philippines based artist Reen Barrera spent his childhood recreating his favorite cartoons with papier-mâché’. As a teenager, he repaired wooden church statues and would keep the excess wood scraps to make toys and figures out of. He naturally circled back into this practice after graduating from art school. With “Ohlala’ being the omphalos to his universe, Barrera presents a colorful commentary based on personal experiences