DESIGNER TOY

Wayback Throwback

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About this Artist

Todd James (a.k.a. REAS) is an internationally recognized artist who began his career as a child in the New York City subway system. He is a co-creator of the seminal Street Market exhibition at Deitch Projects in New York, which was selected for the Venice Biennale in 2001. James' work has also been shown at the Institute of Contemporary Art in Philadelphia, the Tate Museum in Liverpool, the Parco gallery in Tokyo, the Yerba Buena Center for the Arts in San Francisco, Collette in Paris, Lopez galleria in Madrid, Lazarides gallery in London, Todd James is represented by Gering Lopez Gallery in New York City and V1 Gallery in Copenhagen.Todd James lives and works in New York City. Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such

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