There is a realm we can not see, can not hear, can not taste nor smell, yet from this realm comes everything perceived as real. Within this higher dimensional place lives beings who call themselves what can only be transliterated as: Nooka. Their physiology is transient, eternal in their world, ephemeral yet immortal in ours – beyond imagination yet real enough to feel. Time is to them as carbohydrates are to us, and from this they poo carrots and kittens [or anything else you can request]. They pee gravity and what is the equivalent of light to them is dark matter in our universe. All that aside, the similarities in names drew the Nookas to Nooka Inc. and a trans-dimensional relationship was forged!
Now the official mascot of Nooka Inc., the NookaNooka™ can spread the cheer of wonder-through-design [wtd™] to the 4 corners of the earth.