Blutgraetsche

I entered the design business quite late when I was 24 years old. After my diploma in marketing & sales at a viennese university, I figured out, that my former dreamjob - working at an advertising agency as a client service member - has not much to do with being creative, in the sense of how I interpret it. As I still couldn´t believe that marketing didn´t give me the space for my creativity I did a few other jobs related to my study, hoping to find my passion. Afterall I decided to take my hobby (playing arround with photoshop and illustrator) more serious and started to design my first websites. After several numbers of layouts I got more into illustration and into print projects. Business is hard, especially for a selfmade graphic designer, but together with friends working in a familiar business we founded a pool where we tried to support eachother and to set up projects together. Beside that, i found companies to work with as a freelancer on a regular basis, in the field of trendsports and lifestyle projects. .... so much for the past Giclée (pronounced "zhee-clay") is a neologism for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray". It was coined in 1991 by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints. Rich:Art organised this project to celebrate the European Football Championships in Austria by getting a small run of posters printed. 8 different prints from Tika, Atzgerei, Nychos, sixxa, deadlemming, rich:art, M8 and Made