My Girl

Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements; Born in 1985, Popil is an independent cross-media illustrator from Guangzhou,China. Her skills at drawing, mixing different techniques and using colours to create multiple designs and characters (such as her iconic girl called “Sha sha”) has enabled her to rise to a point where her creations have become a source of influence to others and a symbol of china’s modern way of illustrating. Having already worked as a fashion designer, a brand manager, a graphic designer, and a animation director, she has a very rich and broad experience thus gaining recognition by national and international brands such as EVISU, LOTTO, NIVEA, ELLE, NESCAFE, OGILVY, MTV, Swatch, COACH, Wieden+Kennedy … who have all already placed their trust in her ability and have invited her to produce many unique works for them. Recently, she was even invited to performed a lecture for the Guangzhou Academy of Fine Arts. Client list includes: Hennssy, Nike, Lotto, EVISU, ENO, Nivea, TBWA, Oglivy, W+K, Goelia, MTV, Swatch, Nescafe, Fortress, CUP, COACH, Jasonwood, XO、HENNESSY、CTF, Semir, Metersbonwe, ELLE, Esquire, Woman’s day et In 2011,have been shortlisted New Media, design stars of tomorrow “40 under 40” programme, 2011 from Perspective in HK.