Qeebert Einstein

Qee Bear is a designer toy created by Toy2R, a Hong Kong-based company founded by Raymond Choy. It is part of the Qee (pronounced “key”) series, a line of customizable, anthropomorphic figures that became a major influence in the global designer toy movement. Qee Bears have a rounded head, stubby limbs, and a signature “Q” shaped keychain attachment, allowing them to be used as collectibles or keychains. Like BE@RBRICK, Qee Bears come in DIY (Do-It-Yourself) blank versions, allowing artists and collectors to customize their own designs. Available in multiple sizes, typically 2.5-inch mini Qees, 8-inch medium Qees, and larger collector editions. Toy2R has worked with international designers, brands, and pop culture franchises, including collaborations with Tokidoki, Michael Lau, Adidas, and even Star Wars. Qee Bears were one of the earliest urban vinyl collectibles to gain international recognition in the early 2000s, helping establish the designer toy movement alongside figures like Dunny (Kidrobot) and BE@RBRICK (Medicom Toy). Though they’ve been somewhat overshadowed by newer toy trends, Qee remains an iconic piece of designer toy history. The NUGGLIFE story has it’s humble beginnings rooted in New York City back in 2004. Two goons stumbled across the meaning of life over a blunt in the front steps of the Fashion Institute of Technology. Going together like weed and a dutchmaster, they put forth the framework for what would eventually become the NUGGLIFE brand, featuring an ever-expanding cast of characters inspired by the degenerates they grew up with. Influenced by their home of New York, these longtime buds created NUGGLIFE, a cannabis inspired lifestyle brand that focused on cut & sew clothing, custom vinyl collectables, and commission artwork. Starting off with custom collectables, Ian Ziobrowski carved a name for himself in the toy community, garnishing a wide range of awards highlighting his skills. Zachary Hirsch crafted the design side, by coming up with a concept that focused on all things cannabis without ever having to show a single weed leaf. The goal was to create a streetwear brand that matched the quality, craft, and attention to detail of the toy line. Another day, another hustle.