Rolito

Trexi speaks multiple language and transcends territorial borders, reaching out to audiences at all levels without barriers. A canvas art toy that can be personalised in a variety of styles by different designers and artists working with different mediums, trexi is a trendy designer figure measuring 3-inches, trexi embodies instant charm, personality and a distinctive character that is wholesome, fun, cosmopolitan, modern, hip and trendy. Creations all around the world have found their way onto trexi, including those from time-honoured brands such as Coca-Cola, Nike, Motorola, o.d.m., as well as prominent designers such as David Horvath, Brothersfree, Devilrobots, Mori Chack, and many more. Rolito is a Character Designer, Illustrator & Art Director based in Europe. After completing multidisciplinary studies at the “Beaux Arts” in France, Rolito joined an innovative multimedia studio at the forefront of web content development. The first version of his personal website ―Rolitoland― was a flash-animated microcosm that showcased his unique world of imagination, winning him many awards and accolades in festivals worldwide. A growing interest in character and toy design inspired him his first toy, the innovative Rolitoboy. From there, he continued to create more original toy lines including Ned Zed «the wise hunter», the Rolitoland Safari mini figures collection and the mini Rolitoboy series. The Rolitoboy Book, released in 2005 during the IdN Design Edge Conference in Singapore, was a seminal work in the crossover movement containing illustrations of Rolitoboy by over 50 international artists and creators. In 2006, he began a collaboration with Sony Japan resulting in the creation of the critically acclaimed Patapon beat-based video game. As of 2012, The Patapon franchise, which takes place in the world of Rolitoland, has spawned 2 sequel games and a variety of licensed goods. On top of his personal projects, Rolito has realised creative works for a wide range clients including Passion Pictures, Ubisoft, Singapore-based Play Imaginative is dedicated to toy and character designs of the highest calibre. The team endeavours to be at the forefront of avant-garde design concepts by bridging the gap between art, graphic and product design, pop culture, as well as a variety of products and services. Play Imaginative’s flagship designer toy, trexi, is a remarkable medium for ideals and thoughts. Brought to life in the form of a 3-inch action figure with a unique rotating head and articulated limbs, trexi serves as an exceptional communication and branding platform. Storming the world market since its inception in 2004, trexi speaks the universal language of artists, designers, personalities and corporate organisations worldwide. To date, trexi has seen collaborations with celebrated designers such as Jon Burgerman, Tokidoki, Gary Baseman, Devilrobots, Mori Chack, Brothersfree, Furi Furi and many others; alongside well-loved corporate brands such as Coca-Cola, Motorola, Nike, and o.d.m.