Stitch - Mad Barbarians

MindStyle is a renowned art toy producer and design company known for producing high-quality designer toys and limited edition collectibles. Founded in 2004, MindStyle has become a key player in the designer toy and art toy scene, collaborating with a wide range of artists, illustrators, and designers to create unique, collectible vinyl figures and toys. The company has a strong reputation for its innovative designs and its ability to work with both established and emerging talent in the art toy community. Illustration / design unit comprised of Katsuya Saito and Masumi Ito. With “MAD, POP, ROCK, CUTE, and STUPID” as their main concept, they produce a wide range of designs and products with their original characters, such as figures, advertisements, CD covers, and more. The release of their “Gas Curry & Spice” figure gathered attention in which they began to attend various exhibitions and autograph sessions not only domestically, but also internationally. Their collaboration with Levi’s was a big hit and their most recent collaboration with Hello Kitty® has been a huge success in Japan, U.S. and in Europe. They aim world domination with MAD Characters!