Maxi

In 2004 Hong Kong's premiere vinyl toy company, Toy2R, introduced Voltaire to the world of "designer vinyl" by manufacturing a toy of his comic book character, Deady. It was an instant hit and lead to a string of other Voltaire toys including a line of "Pocket Goth" plush toys for Toy Network that were made for the games and amusement market. Those toys were available as prizes at all of the major amusement parks as well as in crane machines at Walmart, Toys R Us, etc. Voltaire continues to make toys, mostly of his character, Deady. Recent Deady toys include a figure made by Disney and Minstyle (of Deady as Stitch from their film "Lilo and Stitch"), an 8-inch Deady figure by Toy2R that was co-branded with the popular on-line role-playing game AdventureQuest Worlds, a Deady Hot Wheels car by Mattel for the Japanese market as well as collaborations with the ubiquitous "Skelanimals" characters (also by Toy2R). Trexi speaks multiple language and transcends territorial borders, reaching out to audiences at all levels without barriers. A canvas art toy that can be personalised in a variety of styles by different designers and artists working with different mediums, trexi is a trendy designer figure measuring 3-inches, trexi embodies instant charm, personality and a distinctive character that is wholesome, fun, cosmopolitan, modern, hip and trendy. Creations all around the world have found their way onto trexi, including those from time-honoured brands such as Coca-Cola, Nike, Motorola, o.d.m., as well as prominent designers such as David Horvath, Brothersfree, Devilrobots, Mori Chack, and many more. Singapore-based Play Imaginative is dedicated to toy and character designs of the highest calibre. The team endeavours to be at the forefront of avant-garde design concepts by bridging the gap between art, graphic and product design, pop culture, as well as a variety of products and services. Play Imaginative’s flagship designer toy, trexi, is a remarkable medium for ideals and thoughts. Brought to life in the form of a 3-inch action figure with a unique rotating head and articulated limbs, trexi serves as an exceptional communication and branding platform. Storming the world market since its inception in 2004, trexi speaks the universal language of artists, designers, personalities and corporate organisations worldwide. To date, trexi has seen collaborations with celebrated designers such as Jon Burgerman, Tokidoki, Gary Baseman, Devilrobots, Mori Chack, Brothersfree, Furi Furi and many others; alongside well-loved corporate brands such as Coca-Cola, Motorola, Nike, and o.d.m.